01
Social Media Strategy
A clear strategy for what your brand should talk about, who you're talking to, and how content moves people from discovering you to trusting you.
Social media strategy + content
creative
purpose.
I help coaches and service-based businesses turn what they know into content that attracts the right people, builds trust, and creates opportunities for growth.
Praise Egorp
strategy
before
posting.
before
posting.
Hi, I'm Praise.
I don't believe your problem is that you need to post more.
You need to know what you're saying, who you're saying it to, and why it matters.
I'm a Social Media Manager and strategist who helps businesses build a stronger presence online through audience research, content strategy, thoughtful messaging, and consistent execution.
My approach starts before the content calendar. I want to understand the people you're trying to reach, what they care about, what they struggle with, how they describe those problems, and what makes them trust someone enough to take the next step.
01Strategy-led
02Audience-first
03Purposeful content
What I do
Strategy first.
Content second.
A social presence should have a reason behind it. From research to publishing, I build the system that makes every piece of content earn its place.
02
Audience & ICA Research
I get clear on the person behind the screen: needs, frustrations, desires, objections, language, behaviours, and intent.
03
Content Strategy & Ideation
Content pillars, themes, hooks, formats, and ideas that give your brand something meaningful to say consistently.
04
Content Creation
Carousels, static posts, captions, and short-form video concepts that turn strategy into clear, useful content.
05
Planning & Scheduling
A structured content calendar that gives every post a purpose and makes your social presence consistent.
06
Social Media Management
I manage the day-to-day content process so social media doesn't become another thing sitting on your to-do list.
07
Profile & Content Audits
I identify gaps affecting visibility, messaging, positioning, and the journey from profile visitor to potential client.
08
Personal Brand & Thought Leadership
I turn expertise, opinions, experiences, and ideas into content people can understand and connect with.
My approach
Who are we trying to reach?
Before I create content, I want to understand the person reading it. The result is a content system rather than a collection of random posts.
THE ICA
We define your Ideal Customer Avatar so we're not creating content for an imaginary “everyone.”
THE CONTENT BIBLE
Messaging, positioning, content pillars, tone, themes, and strategic direction that guide your content.
THE POWER CONTENT
We identify the bigger ideas your brand should own and build deeper content around them.
THE CONVEYOR BELT
One strong idea shouldn't become one post and disappear. Bigger ideas become smaller strategic pieces.
Content that has a job to do
Your content
should move people.
The goal isn't to make every post sell. The goal is to make your overall presence lead somewhere.
01
ATTRACT
Educational content, relatable experiences, strong opinions, searchable topics, and ideas that make the right people stop scrolling.
02
CONNECT
Stories, perspectives, experiences, conversations, and content that makes your audience feel seen and builds trust.
03
CONVERT
Offers, expertise, proof, objections, client experiences, and clear invitations that help interested people take the next step.
Selected work
Strategy, made
visible.
A selection of real content and campaign design — across food & hospitality, tech, productivity, seasonal brand series, and the cleaning niche. Every piece was built to do a job, not just to look good.
Selected project · Pre-launch
CaliRide
A ride-hailing concept for Calabar, Nigeria, with a standout feature — passengers set their fare before the ride begins.
The challenge
The product was still in development, so the strategy had to build awareness and anticipation before the app was fully available.
What I worked on
- Ideal Customer Avatar
- Content Bible
- Brand messaging
- Audience-specific content
- Pre-launch strategy
- Static posts, carousels & reels
- Localised messaging
Strategic focus
Local relevance first.
Connect product features to everyday transport frustrations in Calabar instead of relying on generic “something big is coming” content.
The approach
Every piece of pre-launch content tied a concrete benefit — fare control, familiarity, trust — to a real, local moment, building anticipation the audience could actually feel.
Case studies
Strategy,
in practice.
Two projects, from a one-month engagement to a full Instagram system. Click a card to open the full case study.
Case study · 01
Joiqoldsocials
From inconsistent content to a strategic growth system — a one-month social media strategy & management engagement.
1-month engagementCleaning industryStrategy · Content · Publishing
The results · honest 1-month scope
39→92Followers
+53Followers gained
~136%Growth
1Month
Consistent content and inbound DMs / inquiries — the honest scope of a one-month engagement.
“Good social media isn’t about posting more. It’s a system where content, audience and strategy work together.”
Case study · 02
Velvet Crumb
An Instagram case study for a small red velvet bakery: how the feed, Reel covers, Stories and Highlights work together, plus a posting plan, caption formula and what is working on Instagram right now.
Concept projectBakeryInstagram strategy
One colour
Velvet Red #7A0F1B, used with discipline. Everything else stays white, soft grey or photography.
Voice
Warm, short, a little playful. Talk like the baker at the counter, not like an ad.
Photo style
Close-up, one slice, one plate. Soft side light. Red, cream and white only.
Type
One serif for headlines, one clean sans for details. Never more than 6 words on a tile.
Shoot ten photos in one sitting, batch four Reels, schedule two weeks ahead, then double down on whatever earns the most saves and sends.
Velvet Crumb is a fictional brand created for this case study.
Tools I use
CanvaClaudeChatGPTCapCutBufferMeta BusinessPhotoshop
Certifications & credentials
Trained.
Certified.
Ongoing training in social media, digital marketing, and design — the foundation behind a strategy-led approach.
HubSpot Academy
Social Media Certified
Inbound social media strategy — social monitoring, content strategy, engagement, social media policies, and demonstrating social ROI to stakeholders.
HubSpot Academy
Digital Marketing Certified
Digital marketing with an inbound mindset — search-friendly content, website optimization, social strategy, video, advertising, and measuring results.
Canva Design School
Canva Essentials
Certificate of completion for the Canva Essentials course, presented by The Canva Team.
Team Paragon
Marketing Masterclass
Certificate of completion — demonstrated commitment to learning the principles and strategies of modern marketing.
The kind of content I create
Content should sound
like a person.
Formats are tools. The strategy decides what each tool is supposed to do.
CarouselsStatic postsShort-form videoCaptionsThought leadership
How we work together
From “What should I post?”
to “We know exactly what we're doing.”
01
Discovery
Understand your business, audience, offer, goals, and current social presence.
02
Research
Research your audience, competitors, industry conversations, gaps, and opportunities.
03
ICA
Define the person your content is actually speaking to.
04
Content Bible
Establish the strategic foundation for messaging and content.
05
Strategy
Map content pillars, content mix, themes, formats, and overall direction.
06
Content Calendar
Every piece of content has a reason for existing.
07
Creation
Turn the strategy into posts, captions, carousels, and short-form content.
08
Scheduling & Management
Organise and publish content consistently.
09
Review & Optimisation
Look at what's working, what's resonating, and where the strategy can become stronger.
Why work with me?
I want to understand the business behind the account.
I want to understand the audience behind the analytics. And I want every piece of content to have a reason for being there.
You shouldn't have to wake up every Monday wondering what you're going to post. You should have a system that tells you what to say, why you're saying it, and where it fits into the bigger picture.
FAQ
Questions,
answered.
Still unsure about something? Book a 15-minute call and ask me directly.
Who do you work with?
I work with coaches and service-based businesses that have real expertise but struggle to turn it into clear, consistent content. If you know what you offer and want your social presence to explain it better, we’ll get along well.
What does working together look like?
It starts with discovery and research, then we define your ideal customer and build a content bible. From there I map the strategy, plan the calendar, create the content and manage publishing. We review what’s working and adjust as we go.
Do you create the content, or just the strategy?
Both. I build the strategy and I create the carousels, static posts, captions and short-form video concepts that bring it to life, so you don’t have to start from a blank page every week.
Will you manage my posting and scheduling?
Yes. I can handle planning, scheduling and publishing so social media stops being another item on your to-do list. If you’d rather keep posting yourself, I can hand you a clear calendar and ready-to-use content instead.
How long until I see results?
It depends on where your account is starting from, so I don’t promise overnight numbers. What I can promise is a clear strategy and consistent execution. In my Joiqoldsocials case study, a one-month engagement took the account from 39 to 92 followers.
Which platforms do you work on?
I focus on the platforms where your audience already spends time, most often Instagram and LinkedIn. We’ll decide together during discovery.
Do I need to have my brand and offer figured out first?
No. If your messaging is still fuzzy, that’s part of the work. The ICA and content bible exist to get clear on who you’re speaking to and what you want to be known for.
How do I get started?
Book a free 15-minute call. We’ll talk about your business, your goals and your current social presence, and I’ll tell you honestly whether and how I can help.
Currently taking on new clients
Let’s make your social media make sense.
Ready to make your content matter?
If your business has something valuable to offer but your social media isn’t communicating that value as clearly or consistently as it could — let’s build the system that does.
Praise Egorp